TUTORIAL SESSION A: Fluid Mechanics 101: Fundamentals of Cooling Airflow in a Data Center

This tutorial session will introduce basic concepts of air velocity, airflow rate, pressure, and temperature distribution as applied to raised-floor data centers. You will be shown why the flow distribution through the perforated tiles is usually not uniform. It is governed by the air velocity and pressure variation under the raised floor. By calculating this variation, you can predict the airflow coming out of each perforated tile. Such a calculation allows you to study the effect of variables such as: layout of the CRAC units and the perforated tiles, the height of the raised floor, and the presence of obstructions under the raised floor. Once the flow rates through the perf tiles are determined, the next step is to calculate, in the above-floor space, the air velocity and temperature as the air moves through the server racks and back to the CRAC units. Many examples will be presented to develop an understanding of the physical processes and to draw practical conclusions. The tutorial will show how to create a computational model of a data center layout and calculate the corresponding airflow and temperature distribution.

Suhas V. Patankar, Ph.D., Professor of Mechanical Engineering, University of Minnesota
and President, Innovative Research, Inc.

TUTORIAL SESSION B: Lean and Green Fire Protection: The Intelligent Approach to Maximizing the Fire Protection of Your Mission Critical Facility

While it is crucial to your operation that your facility operate seamlessly, the unexpected problem can arise at the worst possible time placing your facility at risk of the unspeakable word "downtime." This valuable breakout session will take you down the most direct path to build a lean and green fire protection plan for your high value asset operation. Bob Lowry and Bill Howerton, two highly experienced fire protection specialists, will enlighten you on the best decision path to achieve the smartest and most economical fire protection customized to your needs. They will show you how to avoid the pitfalls of inefficient planning; the land mines associated with shortcuts and rewards of doing it right, arming you with the tools you need and give you the peace of mind that your facility is protected in the most lean, and green way possible.

TOPICS INCLUDE:

Loss prevention - Feel confident you have all the tools in place to minimize the possibility of a fire event.
Economical - When is enough protection enough protection? Maximize your protection within budget.
Advanced Technologies - state of the art technologies - an overview and evaluation
NFPA - Be informed of the most recent NFPA changes and gain clarity on how it affects your operations.

&

Green - Protecting your assets and be environmentally conscious
Reality - What's practical in being green
Evaluate - evaluating your options - what are your operational needs and how to fit "green" in the mix.
Evolving mission critical facilities - adapting to the changes in environmental trends
Next steps - how to apply what you have learned into your operational strategy

Bill Howerton, Director, System Sales, Fike Corporation
Bob Lowry, Western Regional Manager, Fike Corporation

TUTORIAL SESSION C: Fundamentals of Data Center Commissioning

This session explores language, concepts, challenges and developments in the rapidly evolving field of data center facility commissioning with extensive real-world, real-life examples. Participants gain an understanding of who does what in the commissioning process, what factors make for an effective data center commissioning program and how to approach the unique problem of commissioning systems that must operate on a 7x24 basis thereafter.

David DiQuinzio, Principal, Strategic Facilities, Inc.

CONFERENCE KEYNOTE: Doing the Impossible

James Bradley draws upon his vast research into the Pacific War and addresses the mindset it takes to achieve success - both in combat and in life. Bradley cites examples of challenges that experts deemed "impossible" and dramatically illustrates how ordinary people did the impossible by thinking outside the box. He explores not only how victory was achieved, but also what that victory cost, in terms of human life and suffering. Bradley's thrilling presentation will challenge you to understand and remember the example that earlier generations have set, and to move beyond the "impossibilities" in your own life.

Flags of Our Fathers was made into a critically-acclaimed film produced by Steven Spielberg and directed by Clint Eastwood. The book is the true story of the six men, including Bradley's father, who raised the flag in 1945 on Iwo Jima, an image made iconic in the most reproduced photograph in history. A runaway success, Flags of Our Fathers exemplifies the power of doing the impossible and the achievement of incredible goals.

James Bradley, Best-Selling Author, Flags of Our Fathers

Microsoft - Kicking Anthills: The Changing Landscape of Mission Critical Environments

Today, more than ever before, the data center industry is going through a tremendous period of change and turmoil. Topics like container data centers, increased focus and emphasis on energy consumption and efficiency, rising energy prices, paradigm shifts in operating costs, increasing power densities, IT carbon footprint reporting, virtualization, and a host of others challenge the landscape of the modern Facilities and IT professional. This session, led by Microsoft's Michael Manos, General Manager of Data Center Services and Christian Belady, Principal-Power and Cooling Architect will cover these topics and more, challenge the status quo and hopefully provoke thoughts on the future of our industry.

Mike Manos, General Manager, Data Center Services, Microsoft
Christian Belady, PE , Principal Power and Cooling Architect, Global Foundation Services, Microsoft

Sun - Data Center Reality: Sun's ECO strategy in action

This presentation details the $250 Million effort Sun has undertaken, applying their Eco strategy to their internal operations. Global Lab & Datacenter Design Services (GDS) is the Sun internal organization that bridges the gap between facilities & IT and leads these datacenter consolidations and energy efficiency principals and designs. Hear Sun's best practices and challenges around going green. ECO is Ecology and Economics.

The Santa Clara, CA datacenter is 72,000 square feet of next generation, scalable space based on Sun's POD architecture. This datacenter houses the world's largest installation of Liebert XD products as well as the world's largest single install of APC hot aisle containment. See how Sun achieved 88% square footage compression and 61% utility reduction.

Dean Nelson, Senior Director, Global Lab & Datacenter Design Services, Sun Microsystems, Inc.

Performance and Cost Comparison of High Density Cabinet Solutions

Multiple vendor high density cabinet solutions are compared against a baseline open rack in both overall performance and total cost of ownership. Third-Party testing was performed in a specialized lab environment where each solution was measured and assessed for temperature stability, energy efficiency, fault tolerance and concurrent maintainability, and comprehensive solution cost. The results were normalized for deployment in a typical Tier-4 1MW IT load data center and the associated TCO's calculated. The presentation describes the test methodology and scope, performance pros & cons, and concludes with a summary of the findings.

Vali Sorell, PE, Associate Partner, Syska Hennessy Group
Lonnie Alexander, PE, Senior Associate, Syska Hennessy Group
Carlos Herrera, Vice President, Morgan Stanley | Technology

Breakout A: Data Center Profiling Tools from the US Department of Energy: Assessing Energy Performance

Steve Greenberg will present a status report on the US DOE's new set of tools to help data center owners and operators track the energy performance of their facilities and identify opportunities for cost-effective improvements. At the core of this new program is "DC Pro", a set of software tools for establishing an initial facility profile, suggesting areas of opportunity that apply to the facility in question, tracking energy performance over time, and benchmarking a facility's performance in relation to its peers. It will also perform initial calculations of the cost-effectiveness of implementing specific energy-saving measures for IT equipment, electrical, and HVAC systems.

Steve Greenberg, Energy Management Engineer,Lawrence Berkeley National Laboratory

Breakout B: The Dilemma of Energy Conservation and High Availability

In this current era of high availability and energy conservation, not much is discussed on what the precise inflection points are for the balance between the capital and operation costs when considering IT system maximization via virtualization and energy conservation when compared with mechanical and electrical system design. In short, where's the best place to spend your money, and how can you minimize operating costs without affecting system availability or uptime? In modern, high-availability utility systems, there is a significant amount of equipment that stands idle, consuming energy, and ready to accept a component failure or maintenance operation. What is the true cost of this design? How can it be mitigated by merging the three families of fundamental and more cutting edge energy-saving techniques, server virtualization and compaction, and high-availability design?

This session will offer the audience guidelines and the theory behind how to make these kinds of decisions. Including: 1. At which point does the processor load render work from the idle state to the work state and how does that affect the redundant electrical and mechanical systems? 2. Routine omissions and mistakes made by system designers that cost you thousands on your energy bills 3. Where can saving be had in high-availability utility systems without compromising uptime?

William P. Mazzetti, PE, Vice President, Engineering & Chief Engineer Corning Rosendin Electric

Breakout C: Data Migration - an Essential Component of Your Green Strategy for the Data Center

Enterprises are striving for green strategies for their data centers in an effort to reduce costs, realize efficiencies, and do their part for the environment. By leveraging server consolidation, virtualization, and technology refreshes, companies are moving towards that state of green nirvana. What factors do you need to consider to get you there? How do you make those transitions in the most non-disruptive manner? In this session you will learn about challenges, methods and techniques, and how to choose appropriate tools for your environment when considering data migration.

Anthony Johnson, Principal Consultant,Brocade Services and Solutions

Breakout B: Factors Affecting Systems Life Expectancy

This presentation has been developed to provide some food for thought and to generate some questions, users will take back and use to access their critical infrastructure, specifically the emergency power system. The presentation is based on the fact that there are many events which touch systems from inception to the end of their life. Each event may enhance or detract the length of that life expectancy. Each of those touch points is illustrated with a commentary. From the green aspect, extending equipment viability conserves resources.

Douglas H. Sandberg, Director, Field Service Sales & Operations, US, Caribbean & Latin America, ASCO Services, Inc.

Breakout C: Upgrading the Infrastructure of a Live Data Center without Interruption

The complex nature of mission critical facilities presents a significant challenge for owners, engineers, contractors, and suppliers with new data center construction. However, upgrading the infrastructure of existing data centers in a live, uninterruptible environment presents additional challenges for the construction team. This case study presentation deals with the challenges the owner faced while upgrading his live data center without interruption. Some of the challenges we will discuss are as follows: fast-track construction (18 month schedule, separate commissioning firm from design firm for peer review & commissioning scripts), 2 electrical subcontract design firms, Green Zone work restrictions from 8p.m. until 6a.m., live loads, no interruptions, no margin for error, installing 6 x 2.92 kW generators on the 2nd floor, and a complex sequence of operations integration into the existing emergency standby power system.

Kenneth L. Box, PE, Regional Manager - Power Electronics, Cummins Power Generation
William B. Holmes, PE, Corporate Realty Services Portfolio Manager, Grubb & Ellis

Keynote: Uptime Institute Revolutionizing Data Center Efficiency

Rapid and continuing growth in the quantity of servers installed is driving the biggest boom in data center construction history. The OpEx and CapEx costs of these new data centers, which will be totally consumed within three to five years, is creating significant financial challenges for many IT intensive enterprises because facilities costs are now 8% of IT's budget and growing at a rate of three to four times IT's overall rate of budget increase. For some businesses, the consequence will be a meaningfully reduced level of corporate profitability or a squeezing out of important IT initiatives. On a more macro scale, thirty 1,000 megawatt power plants must be built in the US and be online by 2015 just to keep up with the continuing growth in IT energy consumption. Based on current licensing trends for coal and nuclear plants, that isn't going to happen with unknown future energy shortage consequences.

This session identifies the three primary drivers of ever-increasing facility costs and identifies the three strategic actions required to throttle uneconomic application demand and re-balance IT's economics. In order to drive implementation, a comprehensive metric for measuring combined IT and facility progress toward a goal of doubling IT energy efficiency by 2012 is proposed. Among the provocative recommendations contained in the presentation are including facility OpEx and CapEx costs in total cost of ownership ROI for new IT initiatives, appointing of an internal Energy Czar with accountability and authority, and transferring financial accountability of data center assets from Corporate Real Estate to the CIO.

Originally developed by Will Forrest of McKinsey and Company and Ken Brill of the Uptime Institute for the Institute's 2008 Symposium on Green Enterprise IT, this presentation will contain additional information.

Ken Brill, Executive Director, Uptime Institute

Comcast - You Say You Want An Evolution: Revolutionary Approach To Data Centers And A Greener Future

Tasked with designing and building more robust, scalable and greener Data Centers to support the explosive growth of the United States' largest provider of cable services, and one of the world's leading communications companies, Comcast's Data Center operations group built a team based on a commitment to leadership, innovation and sustainable initiatives. Comcast's commitment to sustainable design is evident in their new corporate headquarters, the tallest LEED certified building in the United States. The evolution of Comcast's Data Centers has progressed rapidly, in less than 2 years, moving from traditional design to innovative, energy efficient high density solutions. With a revolutionary Rock 'n' Roll theme and a Virtual Data Center tour, the Comcast team will detail how they built their Data Center team from scratch, challenged conventional design concepts, and embraced innovation and sustainable initiatives to develop a national standard for their Data Centers, on the road to achieving the corporation's green goals.

Gary Aron, Vice President, Data Center Management, Comcast
John K. Roam, Senior Director, Data Center Management Team, Comcast
Daniel McGroary, Senior Project Manager, Bala Consulting Engineers, Inc.
Rich Werner, Senior Director, Data Center Management, Comcast

Cisco - Green Roadmap

In defining a forest, the language of tree species is used to articulate its biodiversity. Similarly, a need exists in the Information and Communication Technology (ICT) industry to define its "Green diversity". However, ICT lacks a uniform taxonomy or language to do so. This presentation will focus on three issues: articulating Cisco's "Green" roadmap; providing a proposed cross-functional "Green" language; and outlining a 21st Century IT organizational design foundation.

IT organizations are currently operating under 20th century organizational guidelines. The 21st Century requires a new operational paradigm. IT organizations will now need to focus beyond the traditional IT processes to include specialized power, cooling and integrated network management systems. These skills have evolved from facilities / real-estate support domains to a contributing element in an empowered IT organization.

Cisco is driving environmental initiatives in three areas: responsible operations, product stewardship, and network architecture solutions.

Cisco is helping to reduce carbon emissions by making our operations and products more earth-friendly. In addition, Cisco believes that Information and Communications Technology (ICT) can play a central role by its "leverage effect" in reducing greenhouse gas emissions that contribute in large part to global warming.

Cisco's vision is to use the Internet to monitor, manage and reduce electrical use in offices and homes. In cities, carbon emissions of idling vehicles in traffic can be significantly reduced through the use of smart communication technologies. High connectivity is poised to be the key to cutting carbon emissions.

Paul Marcoux, VP, Green Engineering, Cisco Systems, Inc.

Breakout A: IBM - Sharing the Best and Worst Practices for Greening Data Centers

Are you Green aware, Green prescriptive, proactively Green or intrinsically Green? How you run your data center and integrate with your business / organization may be at different times at different points along the Green continuum. There are easy to implement practices for making Data Centers Greener as well as practices that require lots of effort, resources and risk. Practices for easy improvements in energy efficiency and cooling as well as those practices for big wins will be detailed in pictures and costs. Cost is always a concern when it comes to sustainable Green practices. A sharing of what works and what should be avoided in the journey to a Greener Data Center will assist you to implement winning green projects and avoiding waste

This session will give you a detailed understanding of 10 key practices for sustainability and paths that should be avoided when striving for a greener data center.

David Anderson, PE, PMP, Green Consultant, IBM Corporation

Breakout B: DC Power Today

DC power in the data center can provide substantial "green" benefits while increasing the end to end efficiency and overall reliability of mission critical facilities. Learn about the practical application of DC power in the data center and how it can be deployed safely today while lowering your total cost of ownership over the next ten years by up to 50% compared with traditional AC power distribution systems. Beyond efficiency, the benefits of utilizing DC power in the data center will be explained and topics such as integration with renewable and alternative energy sources will also be discussed. Learn how a DC power infrastructure can help "future proof" next generation data centers while allowing flexibility to support increasing server densities and promoting modularity through its simple, scaleable architecture.

Rudy Kraus , Chief Executive Officer Validus DC Systems LLC

Breakout C: Enabling the IT Atmosphere through Remote Connectivity

This presentation will begin with an overview of the current data center atmosphere and the difficulties with managing remote network connectivity in a mission-critical network environment. He will then begin discussing industry trends that are shaping the way IT administrators and data center managers are approaching enterprise network connectivity -particularly when faced with managing a complex network infrastructure. It also will discuss some of the hurdles technicians are facing with managing moves, adds and changes as well as network security issues in locations with minimal network support staff while maintaining cost-effectiveness.

The bulk of the presentation will discuss how patching technology with real-time network modification capabilities have been incorporated into data centers for better management of mission-critical network connections. After providing real-world scenarios and cases where patching has been applied, the presenter will go over scenarios where patching would be most appropriate for the costs and benefits associated with incorporating a patching solution - i.e. its effect on Mean-Time-to-Recovery (MTTR) and global network viewing capabilities. It also will discuss the effects patching solutions can have on the data center's cabling infrastructure and how new developments, like port sensing technology, are impacting network security and system visibility.

The presentation will also provide additional examples of how patching systems can be combined with Network Management System software such as HP OpenView, IBM Tivoli, and CA Unicenter to provide even more network vision and capabilities to data center technicians and administrators. Finally, the presentation will discuss what capabilities and advancements in patching the audience can expect to see in the future.

Robert Taylor, Global Business Director, Intelligent Infrastructure, CommScope Enterprises

Breakout D: Miracles at Medium Voltage: Minimizing Conversion and Conduction Losses

This will be a "whole facility" analysis of the data center power system from the Medium-Voltage utility source down to the power supplies used in servers. This will quantify the conversion and conduction losses at every step, showing component and end-to-end efficiencies. With a series of clear graphics, we compare the efficiency of different power distribution topologies and explain why European-style data centers are significantly more efficient than those in the USA. The presentation concludes with recommendations that can reduce efficiency losses by a significant percentage. (Note: Presentation will be vendor-neutral, since multiple companies can support each concept presented.)

John Sears, Marketing / Sales Manager, Hitec Power Solutions

Keynote Address: Guessing the Future Energy Landscape: From Oil Sands to Data Centers

There may be no more polarizing, politicized and important a technology pursuit than energy. Trillions of dollars will be invested in the pursuit of energy resources and technologies in the next two decades. But since the first oil shock 25 years ago, some things have not changed - notably, options for primary energy sources. But some things have changed, profoundly - the infrastructure of the information age has altered the landscape of energy demand leading to the ascendency of the always-on digital-electric economy. Guessing what the future will look like depends less on understanding politics and wishful thinking than it does the inexorable forces of economics and physics.

Mark P. Mills, Founding Partner, Digital Power Capital

Gaining Decision-Guiding Visibility: A Case Study from the University of Phoenix

As availability requirements rise, power and cooling capacities near their limits and data center efficiency takes priority, visibility is vital. Representatives from the University of Phoenix / Apollo Group will discuss the criteria they used to select an asset management system, and how the comprehensive visibility it provided guides decision making when planning for growth, determining server placement and tracking power and cooling usage. Presenters will share how they use their system to enable prioritized disaster recovery, conduct outage analyses, reduce human error and improve staff efficiency. They will end with infrastructure management capabilities on the horizon.

Brian Desberg, Senior Manager, Data Center Infrastructure, Senior Manager, Data Center Infrastructure
Rick Oliver., Data Center Manager, University of Phoenix / Apollo Group, Inc.
Charles O'Donnell, Vice President, Liebert Monitoring and Professional Services, Emerson Network Power

Nalco - Cooling Water Reliability and Sustainability

This presentation will focus on how best in class water treatment technology, programs, and engineering service can have a positive impact on Data Center Reliability and Sustainability. The proper program implementation will help lower the Power Usage Effectiveness and reduce Water Requirements.

Peter A. Athens, Lead Key Account Manager, Nalco
Michael Lesniak, District Manager, Pacific Northwest, Nalco