MANAGING, MEASURING AND DRIVING DC PERFORMANCE WORKSHOP

Driving data center performance is an increasingly difficult challenge in today's rapidly evolving environment. The amount and type of information that is required to assess performance continues to expand. During this workshop the presenter will review the fundamentals of setting up a performance management structure within your organization. The latest performance management metrics will be reviewed including an in depth review of the recently updated PUE metrics released by the Data Center Metrics Coordination Task Force. The concept of the DC Performance Stack will be introduced along with real-world examples of best practice measurement programs.

David Schirmacher, Chief Strategy Officer, FieldView Solutions and Vice President, 7x24 Exchange International

Tutorial A: FLUID MECHANICS 101: FUNDAMENTALS OF COOLING AIRFLOW IN A DATA CENTER

This tutorial session will introduce basic concepts of air velocity, airflow rate, pressure, and temperature distribution as applied to raised-floor data centers. You will be shown why the flow distribution through the perforated tiles is usually not uniform. It is governed by the air velocity and pressure variation under the raised floor. By calculating this variation, you can predict the airflow coming out of each perforated tile.

Such a calculation allows you to study the effect of variables such as: layout of the CRAC units and the perforated tiles, the height of the raised floor, and the presence of obstructions under the raised floor. Once the flow rates through the perf tiles are determined, the next step is to calculate, in the above-floor space, the air velocity and temperature as the air moves through the server racks and back to the CRAC units. Many examples will be presented to develop an understanding of the physical processes and to draw practical conclusions.

The tutorial will show how to create a computational model of a data center layout and calculate the corresponding airflow and temperature distribution.

Suhas V. Patankar, Ph.D., Professor of Mechanical Engineering, University of Minnesota and President, Innovative Research, Inc.

Tutorial A: FIRE PROTECTION GAME CHANGERS

New fire protection technologies emerge every 3 to 5 years which have the potential to significantly impact the industry trends; these are your "Fire Protection Game Changers." You will learn what these new technologies are and how they may change your organization's approach to fire protection for years to come. We will share with you what the advantages and disadvantages are of these systems compared to more traditional approaches to fire protection. Additionally, we will discuss the new hot/cold aisle containment strategies and how your fire protection systems may be affected.

Steve Carter, Vice President Engineering, Orr Protection

CONFERENCE KEYNOTE: GAME PLAN FOR SUCCESS

This dynamic presentation outlines the game plan that brought Joe Theismann success both on and off the football field. Former NFL MVP quarterback and Super Bowl champion, he reveals his Game Plan for Success by drawing parallels between winning in football and in business. Theismann focuses on how to succeed under pressure - when it's "4th and 1" - and how to adapt quickly to unexpected situations - when you're faced with a "blitz" instead of a "zone." He urges individuals and organizations to set goals and correct errors each step of the way, an approach that builds momentum, which, once on your side, would be hard for even the best "defense" to stop!

Joe Theismann, NFL Legend

UPDATE FROM THE DATA CENTER METRICS COORDINATION TASK FORCE

Accurately reporting overall data center efficiency is a high priority for many in the industry. Back in January of this year, leaders from the 7x24 Exchange, ASHRAE, The Green Grid, Silicon Valley Leadership Group, U.S. DOE Save Energy Now Program, U.S. EPA Energy Star Program, U.S. Green Building Council, and Uptime Institute, met in Washington, DC to gain consensus on how to best apply metrics to measure data center performance. A task force was established to provided recommendations for measurement and publishing of data center efficiency using the PUE metric. The task forced released version 1 of their recommendations document on July 15th, 2010. Join us as the 7x24 Exchange hosts a discussion with several members of the task force.

Moderator:
David Schirmacher, Chief Strategy Officer, FieldView Solutions, and Vice President, 7x24 Exchange International

Panelists:
Alexandra Sullivan, Technical Development Manager, ENERGY STAR for Commercial Buildings, EPA
Paul A. Matthew, Ph.D., Staff Scientist, Lawerence Berkeley National Laboratory
Dan Azevedo, SSG Director - Data Center Architecture Strategy and Innovation, Symantec Corporation
W. Pitt Turner, IV, P.E., Executive Director, Uptime Institute

HP - THE ANATOMY OF A SERVER

In the world of Infrastructure, they are just called servers, or maybe just computers. The fact is, there have been many changes in the makeup of a server since the days of the old 14U behemoths. But what is really inside the deepest reaches of a server today? Given the continued influence Infrastructure has had on the computer world, many new and somewhat surprising things are going on in servers now that did not exist only a handful of years ago. Join Ken Baker for a visual journey through the server of the 21st century, what it is now, and what it may look like in the future.

Ken Baker, Datacenter Infrastructure Technologist, Hewlett Packard Company

THE MODERN ECONOMICS OF DATA CENTERS WITH DIRECT CURRENT

Syracuse University has just completed an extremely efficient data center using direct current. DC current allows efficiency gains in transformation and savings in real estate. Join us to discuss the business case for DC as well as taking a virtual tour of the facility. Finally, we can save operational budgets by turning power monitoring into power management and performing asset management.

Chris Sedore, Chief Information Officer, Syracuse University
Dave Sterlace, Critical Power Segment Manager, ABB
Rudy Kraus, Chief Executive Officer, Validus DC

Breakout A: BUILDING DAMAGE ASSESSMENT TEAMS

Computing needs continue to grow - and in 2009 there's a prediction of over 2.5 million server rooms. Server room rack density has doubled every 8 years since 1992, with increased density through blade servers, server virtualization, and consolidation.

A key component of the disaster avoidance/recovery process is the ability to provide a thorough and quick damage assessment following an initiating incident. We will show you how Quest Diagnostics using the National Incident Management System utilized an ICS structure in developing their cross-functional team. Team used desktop drill to build element checklists. A full exercise was conducted which tested each elements checklist and provides for a written damage assessment and recommendation for declaration within 2 hours of the event.

James K. Staufenberg, Director Facilities and Network Operations, Quest Diagnostics

Breakout B: LEVERAGING THE CLOUD TO DELIVER AFFORDABLE HIGH-AVAILABILITY

The presentation will focus on understanding how leveraging the cloud computing can improve up-time and guarantee performance. Cloud computing that is hosted, private or public can deliver an affordable solution to your disaster recovery or high-availability strategies within a budget that even your company can stomach. This presentation will not only walk you through various cloud strategies but also give the IT manager the tools to sell it to your management team through a defensible ROI analysis.

Shawn Mills, President, Green House Data

Brakout C: IBM - POWER REDUNDANCY IN DATA CENTERS USING DISTRIBUTED GENERATION

Intersecting trends of data center electric load growth and the imperative to use less energy present an opportunity for Mission Critical facilities to apply clean and efficient Distributed Power Generation technologies to reduce their carbon footprint, reduce costs, and increase reliability and redundancy.

Dr. Roger R. Schmidt, P.E., Chief Engineer on Data Center Energy Efficiency, IBM
David R. Blair, P.E., President, BHP Energy LLC
Sam Brewer, General Manager, BHP Energy LLC

KEYNOTE: MTECHNOLOGY - QUANTITATIVE RELIABILITY ANALYSIS OF TIER-LIKE DATA CENTER TOPOLOGIES

The purpose of the Uptime Institute's 4-level Tier Classification system is "for comparing the functionality, capacity, and expected availability (or performance) of a particular site infrastructure design topology against other sites." In the ensuing years the Tier system has been frequently invoked in the design and discussion of missioncritical facilities. Neal Dowling and Dr. Yoonik Kim of MTechnology (MTech) constructed schematic diagrams for 4 "Tier Like" hypothetical data centers, one for each Tier level. We developed Fault Tree models to evaluate the reliability and availability of each design. Fault tree models also identify which components in each system are most likely to participate in system failure. The results of the analysis are interesting and informative. Using both the MTech study and a similar study by HP Critical Facility Services, Steve Fairfax will show that designs reasonable people would agree are the same Tier level can have markedly different performance. Conversely, designs with different Tier classifications may have very similar performance. The presentation should inform the discussions of the best metrics for measurement of data center performance and the various design and operating approaches to achieving high reliability in mission-critical facilities.

Stephen A. Fairfax, President, MTechnology

CLOUD COMPUTING: AN INFORMATION SECURITY PERSPECTIVE

This presentation is a brief introduction to cloud computing that analyzes the security aspects of the different types of cloud computing services. Information risks associated with cloud computing and some of their countermeasures will be discussed. Cloud computing also has the potential to improve information security in some cases and examples of this will be covered.

Stephen T. Whitlock, Information Security Chief Strategist, The Boeing Company

Containers Panel - DATA CENTER CONTAINERS GIVE END USERS NEW OPTIONS

As manufacturers continue to introduce new data center containers, end users find that the new models fit an increasing array of applications. This panel of experts from Microsoft, HP, IBM, CAT, Chil-Pak, Active Power and PDI explores the case for using data center containers in a number of settings, and examines the costs and reliability issues.

**Following this session attendees will be able to enjoy lunch and view authentic containers provided by PDI and Chil-Pak.

Moderator:
Kevin Heslin, Editor, Mission Critical Magazine

Panelists:
Ken Baker, Datacenter Infrastructure Technologist, Hewlett Packard Company
Steve Wetter, Global Solutions Manager Electric Power Division, CAT
Sam Macrane, Product Manager, Chil-Pak
Kevin Timmons, GM, Data Center Services, Microsoft Data Centers
Tim Cortes, Chief Technology Officer, PDI

Breakout A: ENHANCING DATA CENTER EFFICIENCY WITH MODULAR CONTAINMENT

We are proposing a customer case study with the University of Michigan, an innovator in data center efficiency, and AFCO Systems. In 2009 the University of Michigan, an innovator in data center efficiency has brought online a newly constructed, efficient North Campus Data Center (NCDC). This Tier 3 data center uses the concept of modular containment to run a network that is dedicated to staying green. Planned and operated by the University of Michigan Hospitals and Health Centers (UMHHC), the NCDC provides up to ~2.5MW computing capacity in an approximately 15,000 gross square foot data center. University of Michigan Design Team Leader Mike Mallia, CEO of AFCO Systems, will give an overview of the design goals for power distribution, high density cooling via modular containment, innovative distributed structured cabling and environmental monitoring.

Jack Underwood, IT Manager Healthcare, University of Michigan Medical Center Data Center Operations
Mike Mallia, Chief Executive Officer, AFCO

Breakout B: HPC SUPERCOMPUTING - IS IT IN YOUR FUTURE?

There is an HPC in your future! While super computers are currently used only by government and research universities, they are likely to become much more mainstream in the not too distant future. What is different about HPCs? What will make them more mainstream and how will this affect the 7 x 24 marketplace? An HPC facility represents a dramatic diversion from today's data centers. HPCs use the fastest computers in the world, with massively paralleled networks of servers. The load density for these sites typically is between 700 W/sf and 1600 W/sf. The approach to cooling these loads is daunting and the power distribution requirements equally impressive. It is not unusual to see a 3 phase 480 volt feed into an HPC machine. This session will address the emergence of HPCs, their likely broader use within business and industry, and the forces that will drive these systems into Colo Data Centers - including the 3D Internet. It will also describe in detail the technical requirements for housing HPCs and the types of innovative solutions that can be employed as demand for HPC facilities grows.

Dr. Phil Bording, Associate Professor & Chairperson, Dept. of Computer Sciencebording, Alabama A&M University
Kevin McCarthy, Vice President, EDG2

Breakout C: CISCO - USING THE NETWORK INFRASTRUCTURE TO MONITOR AND MANAGE ENERGY EFFICIENCY

The session will describe, EnergyWise, a new energy control plane embedded in Cisco switches and routers and available for free to customers. It will describe the advantages of managing and monitoring energy, using the network infrastructure, and will include a demo connecting to one of Cisco labs with terminal and video feed.

Luis Suau, Cisco
Jon Inaba, Director Power Management Solutions, Raritan

UPTIME INSTITUTE - TIER STANDARD: OPERATIONAL SUSTAINABILITY

Tier Standard: Operational Sustainability defines the risk factors and behaviors beyond Design Topology (Tier) that impact data center uptime. The three major elements of Operational Sustainability are Management & Operations, Building Characteristics, and Site Location. This session will address the industry's need for a standard such as TS:OS and how the Uptime Institute went about developing such a standard to guide owners toward the maximum benefit of their operations budget and staffing resources.

David Humphrey, Senior Consultant, Uptime Institute

KEYNOTE: Innovate or Die! A Thought Provoking Look At Innovation In General

Kevin B. Kealy, GM, Data Center Services, Microsoft Data Centers

ADOBE/BLOOME - ADOBE BEYOND LEED: FROM COMPACT FLUORESCENTS TO FUEL CELLS!

Adobe, Cushman Wakefield and Bloom Energy will discuss Adobe's progress in energy efficiency as well as recent developments in onsite power generation. What kick started the process? What has the progress been to date? What tools have been developed and used in the process? Why onsite power generation? Incentives? What are the technical aspects and future of fuel cells? Attendees will walk away from this session with answers to all of these questions and more.

Randy H. Knox, III, Senior Director, Global Workplace Solutions, Adobe Systems
George Denise, Sr., CFM, CPM, FMA, RPA, LEED AP, Client Solutions, Cushman+Wakefield, on behalf of Adobe Systems
John Reuter, Enterprise Account Executive, Bloom Energy

Using 277V Power Supplies in Servers in the Data Center

Improving energy performance is an important consideration in the design and operation of a data center. A key factor in improving the energy performance of a data center is the reduction of system losses. The server power supply input voltage has a significant impact on the overall energy performance in the data center. This paper focuses on improving energy performance in data centers in North America by utilizing 277V power supplies in servers in the data center.

Jerry Sumrell, Senior Associate, Syska Hennessy Group
Paul Marcoux, SVP, Facilities Group Manager, Branch Banking & Trust Co.