7x24 Fall Magazine 2014 - page 26

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Latency
Some companies are concerned about potential higher latency resulting from housing their data center equipment off-
site. Every second counts in some industries, and the speed with which a company can send data packets through the
network may be a distinct competitive advantage.
If a data center is located too far away, transmission time may be extended, which can be an issue for latency-sensitive
organizations.
However, this concern is decreasing as more sophisticated technology emerges and data center service providers deploy
more strategic interconnect infrastructure. The growing use of dedicated connections or MPLS infrastructure, for example,
reduces the time it takes to deliver data packets across the network, virtually eliminating many of the latency concerns.
Summary
Given the cost, resource, and operational benefits of colocation, many Fortune 1000 CIOs are exploring and partnering with
third-party data centers. In the past, deciding to build rather than buy may have been a prudent choice. However, colocation has
evolved significantly and now offers businesses many clear and tangible benefits over building their own data centers.
The construction, operational, and long-term maintenance costs associated with building data centers can be astronomical.
Colocation and third-party services eliminate many of these of these costs and allow the organization to focus on core
competencies and revenue-generating initiatives. In addition to the significant cost savings it provides, a third party also offers the
expertise, reliability and scalability that companies need from their data centers.
Colocation services enable CIOs to overcome data center challenges.
Scott Brueggeman is Chief Marketing Officer of CyrusOne. He can be reached at
7X24 MAGAZINE FALL 2014
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