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18

As industries mature, they tend to

adopt standards. These are typically

best practices that have been formally

agreed upon that provide customers

with a level of assurance that the

product they are purchasing meets a

prescribed level of measurement for

performance, safe operations, etc.

Customers rely on standards as a

method of performing comparative

analysis on competing suppliers. By

providing a common method of

comparison, standards help insulate

customers from the need to make

their decisions solely on the basis of

the claims of a provider.

Over the years, the data center

industry has formally, or in a de facto

sense, implemented a variety of

standards such as ASHRAE TC 9.9, or

the Green Grid’s PUE. Unfortunately,

as in many industries, there comes a

point when a standard just isn’t

enough – that’s when a third party

certification gets introduced. You see

there is just too much temptation for

certain folks to make claims on

“standard” compliance when they

know that they don’t strictly meet the

standard at hand. When evaluating

data center providers, customers

often have to navigate between what

is real and a vendor’s standard-

inspired puffery.

MORE THAN A VENDOR’S CLAIMS

A prime example of the “phantom”

application of a standard can be

found with the Tier system originally

developed by the Uptime Institute in

collaboration with dozens of large

enterprise users. Comprised of four

(4) escalating “Tiers” that prescribed

the physical componentry required to

deliver specific levels of mechanical

and electrical reliability, the system

became recognized as the de facto

standard for reliable data center

design. Despite the broad

acceptance of the standard, few data

center providers have elected to have

their designs and facilities actually

certified by the Institute itself. This

avoidance on the part of providers to

actually having their claims validated

by the developer of the specification

itself is, while perhaps not malicious,

a misrepresentation to prospective

customers as to their facility’s fealty to

the standard—or any standard for

that matter.

In recent years, this “drive-by”

approach to the Uptime Institute’s (UI)

Tier standard has been exacerbated

by the penchant of many data center

providers to label their designs with

the designation of “Tier +”. These

self-proclamations diminish the value

of the standard itself by demoting it

from a recognized reference point to

a mere guideline that is open to

liberal interpretation. By severing the

link between structure and

performance, this mode of casual

compliance removes the customer’s

ability to make their data center

decision based on prescribed norms

and forces them to rely only on the

assertions of potential providers. The

gravity of this situation becomes

apparent when we consider that only

21 US facilities (as of March 2015),

out of an estimated universe of over

3000 MTDC’s in the US per 451

Research, have received any form of

Tier III review and acceptance by UI.

As a result, there are countless

numbers of companies whose mission

critical applications are supported by

data centers whose reliability is, shall

we say, undocumented.

The issue of UI Tier certification

becomes even murkier when the

number of “Constructed Certified”

data centers is compared to those

that have achieved design

certification. As you may expect, a

certified data center design means

that UI has reviewed the plans for the

new facility and verified that they

represent a Tier-certified data center

on paper. Unfortunately, what looked

good on paper isn’t always what is

actually built. In fact of the 21 design

certified data centers for the US listed

on UI’s website only 12 have also

been constructed certified. What

happened between the drawing and

final construction on the other nine is

anyone’s guess, but the customer did

not receive what they paid for. Due to

these discrepancies between

drawings and delivery, end users must

insist that their provider obtain UI

constructed certification to ensure

that their data center actually meets

the specifications necessary to

support their mission critical

operations. You can verify for yourself

at uptimeinstitute.com.

This same level of compliant “non-

compliance” can also be found in