Save Energy Now DOE/ASHRAE Data Center Energy Efficient Workshop

According to the EPA's energy report to Congress, data centers account for 1.5% of the total United States' power consumption. The demand from the data center industry is increasing by 12.5% annually. As a consequence, governmental agencies and utility companies are promoting use of energy efficient datacom equipment and best practices. This full day workshop will focus on opportunities for improving energy efficiency in datacom facilities. The workshop supports the DOE's vision to create guidelines for continuous improvement by inspiring data center owners to take action now to begin reducing energy. Learn how to meet these challenges while achieving the best possible energy utilization for your data center. Attendees will gain highquality, authoritative, and credible technical resources by attending this session.

Don Beaty, President, DLB Associates and Past Chair of ASHRAE TC9.9
Nick Gangemi, Northern Regional Manager, Data Aire Inc.
Roger R. Schmidt, PE, IBM Fellow and Past Chair of ASHRAE TC9.9

Conference Keynote - No Apology: The Case for American Greatness

Our economy is on the brink. America has borrowed trillions of dollars from foreign powers. Our defense is lagging. And our schools are failing our children. If we don't change course, we face the possibility of eclipse by other nations. Governor Romney looks at the course ahead for America through a powerful lens: what will make America stronger and preserve our place in the world as the beacon for economic and personal freedom. An insightful, compelling presentation covering the challenges facing America and the world and offering solutions for how the nation can right its course in the 21st century.

Governor Mitt Romney

A View from the Executive Office: Re-Directing IT for the Reset Economy

Each year, Bruce J. Rogow visits with over one hundred IT and business leaders to discuss their plans. Both businesses and IT appear to be entering new eras at the same time. CIOs say that they must re-direct most aspects of IT to support the business. Bruce will describe the next generation re-direction and how it impacts those who manage critical enterprise infrastructures.

Bruce J. Rogow, Principal, IT Odyssey & Advisory

Digital Realty Trust: Real Time PUE Reporting

Digital Realty Trust has developed and deployed a system to monitor and report PUE in real time. This tool is used by internal engineering and operations teams as well as by customers and represents the next phase of our PUE efforts - operational impact. We have always used PUE as a design benchmark but expect to have greater impact on efficiency and cost by pushing actual data as far into the field as possible. Two years in the development, this tool uncovered multiple architecture, design, programming and business process challenges we would like to share with the datacenter community.

Jim Smith, Chief Technology Officer, Digital Realty Trust

HP: By the Numbers - Energy Analytics for Data Centers

The presentation will go beyond the issues of how to develop the lowest PUE and will provide case study analytical models that have been developed specifically for data centers, providing accurate and credible data on: 1. Rapid prototyping of different data center concepts, including geography, facility size/constriction, reliability level, and power/cooling system options which provides data on annual operating cost, CO2 emissions, granular annual power usage of cooling and power distribution systems. 2. The tradeoff between water use and electricity use when considering the location and electrical utility provider. 3. Current research in the dematerialization of the data center, which can dramatically lower overall life-cycle CO2 emissions and embodied energy of the data center facility and ICT equipment.

William Kosik, Green Data Center Technology Director, HP

Breakout A: Next Generation Data Centers and the Realities of Virtualization

In this presentation will explore how, in the next generation datacenter, the perimeter evaporates and the lowest-common denominator impacts the security of all. Learn why a line of defense is needed at the virtual machine itself to re-establish control over security policy and resources. The presenter will review a checklist of security concerns that need to be addressed to safely extend virtual environments to public cloud computing environments; opportunities to create a united and secure virtual environment spanning on and off-premise computing resources; and use cases for optimizing infrastructure performance, while keeping security and compliance concerns in focus.

Todd Thiemann, Senior Director, Datacenter Products, Trend Micro, Inc.

Breakout B: Cooling: A Vendor Neutral Overview

The session is an overview of the products available for cooling of the data center and support spaces. It will discuss best practices in how these solutions are applied.

Dennis Cronin, Senior Project Executive, Gilbane Building Company

Breakout C: A Holistic Approach to Data Center Management

Computing needs continue to grow - and in 2009 there's a prediction of over 2.5 million server rooms. Server room rack density has doubled every 8 years since 1992, with increased density through blade servers, server virtualization, and consolidation.

Today's buildings typically have four separate management systems in four key domains - IT room, Building HVAC, Security, and Power Quality. In this presentation customers seeking to optimize energy efficiencies can learn how management systems can be used to raise availability and efficiency of your IT room by enabling intelligent energy management solutions.

Uncoordinated component-level attempts to solve energy management issues by different corporate functions without a comprehensive plan can actually inhibit a company's ability to meet efficiency goals We will show how you can to reduce inefficiencies and increase a company's ability to make invisible energy waste both visible and actionable.

Lee Featherstone, National Sales Manager Critical Power Market, Schneider Electric

Caterpillar: How Tier 4 EPA Emission Will Impact the Data Center

In 2011, the EPA will introduce new emissions regulations. Tier 4 interim differs greatly from past Tier changes as it allows emergency exemptions. Mission critical facilities will need to analyze the additional costs and complexity of a Tier 4 system against restricted operating flexibility under the emergency exemption guidelines. Caterpillar will address the following: Tier 4 Regulations, The impact a Tier 4 Power System will have on Reliability, Maintenance and the Economics of Utility Curtailment in Data Center applications.

Tim Creswell, Tier 4 Product Definition Manager, Caterpillar

Keynote: Emerson/Liebert: Data Center Evolution

Future generation data centers may look a lot like today's facilities when you walk inside, but the operation is likely to be a lot different. At the center of focus, the racks of servers, the density will continue to grow. Surrounding these servers will be a physical infrastructure that will operate more efficiently in many ways. The operations will have metrics that better define efficiency. In fact, efficiency will be defined in much better terms. Not because of the drive toward green initiatives, but because of the need to continue lowering costs. The increasing need to reduce IT costs will have a dramatic impact going forward. It will test the industry's ability to cope with change that could bring greater risk to availability. One area that may test many experienced managers is the degree to which automation is used in a data center. Comparing a data center operation with traditional industrial automation will provide interesting insight as to how it will benefit operations. But the consequences of automated actions that lead to unintended results are much greater for many data centers than industrial production. For this reason, automation will be a challenging issue. It will also force end users to deal with planning and design in a more thorough manner that should lead to complexity reduction. The real test may come by asking whether managers will be prepared to give up control to automated logic. The keynote presentation will discuss these ideas with a contrasting viewpoint that is intended to be thought provoking for anyone involved in design and operation of the data center.

Bob Bauer, Group Vice President, Emerson & President, Liebert Corp.

The Green Grid

This session will provide attendees with an update of The Green Grid's progress in developing platform-neutral standards, measurement methods, processes and new technologies to help data center operators improve energy efficiency of their data centers. Topics will include information regarding the industry's "Global Harmonization of Metric", an effort aimed at developing energy efficiency standards that can be adopted globally. Other topics include the launch of free online tools to help users improve their data center efficiency including the Power Efficiency Estimator and the PUE Calculator. Additional online and offline resources will also be discussed to help users learn more about how to improve their data center's performance.

John Tuccillo, Vice President of Global Industry and Government Alliances, APC by Schneider Electric, Chairman of the Board & President, The Green Grid

"Now Available - EPA's New ENERGY STAR Rating and Label for Data Centers"

Be among the first in the industry to learn how to benchmark the energy use of your data center using the new ENERGY STAR rating for data centers. ENERGY STAR is a U.S. Environmental Protection Agency (EPA) program designed to help businesses and organizations save energy and fight global warming through superior energy efficiency. This timely session, scheduled to coincide with the June 7 launch of the new ENERGY STAR rating for data centers, will include a live demonstration of the rating tool. The session will begin with a brief introduction of the ENERGY STAR program offerings for commercial buildings, and will recap EPA's efforts over the past 2 years to develop the ENERGY STAR rating for data centers. Included will be a summary of the results of EPA's data collection effort, which produced a diverse set of observations from over 100 data centers, with broad representation of size, climate, computing functions, and technologies. Based on this analysis, the EPA has developed a 1-to-100 energy efficiency rating for data center infrastructure, that allows data centers to evaluate their performance against their peers. The highlight of the session will be a live demonstration of EPA's Portfolio Manager energy benchmarking tool. The demonstration will address general use of the tool to assess the energy use of any building type, how to obtain an ENERGY STAR rating for a data center, and how to apply for the ENERGY STAR label for data centers that demonstrate superior energy performance.

Alexandra Sullivan, Technical Development Manager, ENERGY STAR Buildings Program

Breakout A: Air + Evaporation = No Chillers!

New Data Centers are using outside air with evaporative cooling to reduce their mechanical energy dramatically, achieving annual PUE <1.25. In some cases, chiller plants have been completely eliminated. This presentation will review the strategies, implementation, limitations, and lessons-learned from several recent projects.

Tom Boysen, Project Executive, University Mechanical Contractors, Inc.
Doug Blome, P.E., Principal, DB Engineering

Breakout B: Bay Care Health Systems: A Case Study in Cold Aisle Containment

The initial installation showed unexpected results that did not represent appropriate overall improvement. Wright Line's professional services division conducted field measurements of the cold aisle containment region over a two-day period including data logging inlet temperatures of over 200 devices, airflow and temperature readings of each air conditioning unit, floor tile, internal and external pressure measurements and thermal imaging. The measured data was calibrated with calculated data to formulate finite boundary CFD models. The model results gave evidence to the problems root cause and thus provided the ability to resolve the underlying issues. This case study will highlight the process.

Brent Goren, Data Center Consultant, Wright Line

Breakout C: Virtualization: It's a Networking Problem

The drive toward virtualization has done much to reduce costs in the data center, through reductions in both the number of servers and the power required to run them. However, virtualization can bring new challenges on the network side of the equation - if the network cannot fully support the traffic and other requirements of virtualized servers, true optimization cannot occur. Currently there are few if any standards, and only fragmentary answers. This session will examine the state of data center networking today, and include a discussion on standards work, network automation, and other issues of vital importance to achieving data center optimization.

Shehzad Merchant, Senior Director for Strategy, Extreme Networks, Inc.

Keynote Address: Yahoo: Lower Cost, Higher Performance and Faster to Build - Timing is Right to Have it All

For years, data centers have operated in a closed envelope bubble in regards to operational requirements, and the subsequent design & construction philosophies and methodologies required to meet them. The results have led to a laundry list of complexities, long timelines to construct, obese efficiency of systems that are hungry for power, water & sewer, and sky high capital and operating costs. The press has been fairly accurate in describing our "Super Size Me" appetite when it comes to data centers.

With the past 10 years being the rapid growth / land grab phase of the Internet, the next 10 years are going to be about efficiency, cost control and increased utilization of computing resources - the essence of utility computing. Opportunities are abound to build next generation data centers that are lower cost, higher performance and faster to build. In this talk, Scott Noteboom is going to demonstrate the evolution of Yahoo data centers and how they're getting more for less.

Scott Noteboom, Head of Data Centers, Yahoo

Eaton: Incorporating Next Generation Technologies into our New Data Centers

Eaton Corporation is building two new enterprise data centers as part of its global data center consolidation project located near Louisville, KY complementing an out of region data center near Cleveland, OH. Robert Agar, Vice President of Critical Infrastructure will discuss the next-generation technologies and processes that are incorporated into Eaton's new enterprise data centers.

Robert Agar, Vice President, Critical Infrastructure for Eaton's IT Department, Eaton Corporation
Dr. Kenneth Uhlman, P.E., Director IT /Facilities Integration, Eaton Corporation

Data Center Risk Analysis: Light Rail Case Study

1 Across the United States over seventy metropolitan areas are currently considering light rail projects to link nearby suburbs to the major metropolitan area, airports and office parks. A number of these projects are already underway.

Data center operators in areas adjacent to these projects have to be aware of the significant level of risk such projects will present to their operations during construction, as well as long term.

This presentation is a case study of one such project and the impact that it has had on a mission critical data center located in an office building in a pristine suburban office complex. It includes information on how the Federal Transportation Administration and the Department of Transportation assess potential risks, as well as what the company owning the data center as well as what the building owner/operator was able to do to mitigate risk.

This session will benefit companies who operate a data center in an area adjacent to a propos ed new light rail line, along with the owner/operator of such buildings. It will also benefit companies who are dependent on third party service providers for data center operations in areas with a similar adjacency situation.

Brian George, Principal, Corgan
Phil Michel, President, St. John's Consulting Group