Since 1992, Bruce has been a private counselor for CIOs and CEOs related to the management of information technology. His practice is based on over 120 face-to-face annual Odyssey visits he with senior executives involved in the management of IT. The visits examine what is happening in the industry, what is working, and how executives are increasing IT yield. He combines these up to date findings with his nearly forty years of IT management observation to create a unique perspective on what it takes for IT to continually enhance its business contribution. His counselor work as well as client proprietary columns, research papers and presentations are focused on how IT executives can improve their contribution.
Bruce's career has allowed him to build a pre-eminent understanding of the issues, mindsets and agendas of senior IT executives. He serves as an ICEX Principal facilitating private exchanges on Enterprise Architecture and also Data Center Excellence for practitioner executives from large-scale, global enterprises. He has produced major pieces on The IT Organization of the Future, Enabling Wikinomics and Marketing2.0 for Don Tapscott's nGenera Insight research programs. He contributes proprietary columns and podcasts for several organizations such as Gartner Executive Programs and Cognizant's thought leadership quarterly. His quarterly feature, A View from the Odyssey, appeared in Optimize magazine. In the 90's, he served as an Executive Fellow of Gartner.
Previously, he was Executive Vice President, Global Head of Research for Gartner. During his leadership, Gartner's Total Cost of Ownership, Magic Quadrants, Hype Cycles, Symposiums and Gartner's position as the premier IT user research firm became industry standards. From 1977 through 1987, as a Senior Managing Principal of Nolan, Norton & Co, he was a major contributor to much of the NNC methodology. He led major management assessments in over twenty Fortune 200 firms based on Dr. Nolan's Harvard Business School frameworks. He led the NNC Executive Education efforts and was among their most sought after and effective communicators.
He started his career at IBM in Gainesville, FL in sales. Bruce then spent five years in IBM's Poughkeepsie Advanced Technical Training group pioneering what became known as systems management. He was also the originator, curriculum developer and lead instructor of their IT Complex Systems Management course that introduced systems management principles to both customer executives and IBM field personnel.
He holds a Bachelor of Civil Engineering from the University of Florida and lives in Marblehead, MA. His wife, Winnie, a retired Partner of Nolan, Norton & Co/KPMG, was the program manager for the work that became the Balanced Scorecard by Norton & Kaplan. His son Mark is the Minor League Medical Coordinator/Rehabilitation Coordinator for the New York Mets in Port St. Lucie. His daughter Michelle is a Registered Professional Engineer serving as an Emergency Response On-Site Coordinator with the EPA based from San Francisco. His other son, Geoff is now the economy, currency and bond reporter for Dow Jones & Co in Sydney. He was formerly a markets reporter for Dow Jones in New York City and had a daily column in the Wall Street Journal.
