Tutorial Session A: Fluid Mechanics 101: Fundamentals of Cooling Airflow in a Data Center

This tutorial session will introduce basic concepts of air velocity, airflow rate, pressure, and temperature distribution as applied to raised-floor data centers. You will be shown why the flow distribution through the perforated tiles is usually not uniform. It is governed by the air velocity and pressure variation under the raised floor. By calculating this variation, you can predict the airflow coming out of each perforated tile. Such a calculation allows you to study the effect of variables such as: layout of the CRAC units and the perforated tiles, the height of the raised floor, and the presence of obstructions under the raised floor. Once the flow rates through the perf tiles are determined, the next step is to calculate, in the above-floor space, the air velocity and temperature as the air moves through the server racks and back to the CRAC units. Many examples will be presented to develop an understanding of the physical processes and to draw practical conclusions. The tutorial will show how to create a computational model of a data center layout and calculate the corresponding airflow and temperature distribution.

Suhas V. Patankar, Ph.D., Professor of Mechanical Engineering, University of Minnesota
and President, Innovative Research, Inc.

Tutorial Session B: Fire Suppression - Pre-Action Sprinklers and Growing Corrosion Problems...What You Do Now Could Save You a Bundle!

Corrosion problems in pre-action sprinkler systems, accelerated by the presence of MIC, have emerged over the past 5 years as a significant issue facing businesses and are especially a problem for mission critical fire protection systems. MIC (Microbiologically Influenced Corrosion) is a process where bacterium interacts with corrosion causing a concentrated and accelerated reaction which significantly compounds the damaging effects of corrosion. If you haven�t been affected yet, you probably will soon and knowing what to do now will save you a bundle of money. An emerging trend in mission critical fire protection is the use of Water Mist Systems in lieu of sprinklers. Learn which misting systems will and won�t work, and why. Also learn the Green Trends for clean agent suppression systems, the advantages and disadvantages of each.

Steve Carter, Vice President, Engineering, Orr Protection Systems, Inc.

Conference Keynote: Plain Talk - The Economy in the Age of Obama

Charismatic, articulate, and candid, Stuart Varney consistently wins rave reviews from audiences, and is credited with changing the way that television reports on financial and economic news worldwide. A Fox News Channel anchor, he joined the Fox Business Network as an anchor on October 15, 2007. Formerly the host of CNBC�s broadcast of The Wall Street Journal Editorial Board with Stuart Varney and co-host of CNN�s MoneyLine News Hour from 1999 to 2001, Varney joined the Fox News network in December 2003 as a contributor to a variety of shows, including Your World with Neil Cavuto, Bulls & Bears, and Forbes on Fox. He is also notably a founding member of CNN�s award-winning business team, and former host of both Business Day and Business Asia.

Stuart Varney, Business and Financial Journalist, FOX News

Managing Data Centers in Turbulent Times

In today's economy data center managers are responsible for maintaining efficient data centers on a budget. Learn from a panel of industry experts from Vanguard, Deutsche Bank, Digital Realty Trust, Microsoft and Comcast moderated by Kevin Heslin of Mission Critical Magazine how to design and operate today's critical infrastructures without impacting operations, compromising efficiency or availability while controlling costs.

Moderator:
Kevin Heslin, Editor, Mission Critical Magazine

Panelists:
John Samanns, Principal, Vanguard
Glen Neville, Director, Deutsche Bank AG
Jim Smith, Chief Technology Officer, Digital Realty Trust
Rich Werner, Senior Director, Facilities Management, Comcast
Dan Costello, Director of Data Center Research, Microsoft

Firefly: Data Center Evolution - The Shift from Operational to Transformational to Revenue Generating Data Centers

Next Generation Data Center � a look at where the data center is and where it is going; progressing from operational to transformational to revenue generating and the business relevance of this data center transformation in today�s economic conditions.

Pat Bodin, CEO, Firefly

eBay: Data Center Mixology - eBay's New Mega Center

eBay Data Center Services must seamlessly integrate the IT typologies of the many customers within its global enterprise. Therefore, IT flexibility stands equally with reliability and energy efficiency in the design of eBay's new Mega Data Center. This Case Study will outline eBay's broad assessment of both new and established technology-everything was in the mix-in search of the perfect blend of "white floor" flexibility, reliability, and energy efficiency. Some in the industry may be surprised by eBay's recipe for its new mega data center.

Steve Spinazzola, Vice President, RTKL
Olivier Sanche, Senior Director, Data Centers Services & Strategy, eBay

Breakout A: LBNL - Use of Wireless Sensor Networks in Achieving Energy Efficiency in the Data Center

Improving energy efficiency is core to the DOE�s charter. The DOE Save Energy Now program is developing tools to benchmark and assess data center efficiency and opportunities. The Federal Energy Management Program is seeing that those tools are deployed in the federal sector and specifically at DOE facilities. As a DOE laboratory the Lawrence Berkeley National Labs has undertaken a project to use the Save Energy Now process and improve the energy efficiency in their data center located in Berkeley, CA, beginning with improving air flow management. In this presentation we will outline the strategy employed to identify the opportunities for airflow management improvement, the process used to begin making improvements and the results. One of the key tools LBNL employed which enabled us to see both the issues and the results of our efforts was the wireless sensor network from SynapSense. LBNL and SynapSense are continuing to integrate the wireless sensor network into the DOE Save Energy Now assessment process at DOE�s headquarters in Washington D.C.

Dale Sartor, P.E., Building Technologies Applications Team Lead, Lawrence Berkeley National Laboratory

Breakout B: What's in Your Data Center? - A Comparative Look at Five Major Design Approaches to Data Center Layout and Design

This presentation is based upon a thesis study conducted by a graduate student at Stony Brook University. The paper was presented at the Advanced Energy Research Technology Center, (AERTC) conference in November 2008. The comparative study focuses on the impact, effectiveness, efficiency and robustness of five technological approaches: Hot / Cold Aisle, Hot Aisle Containment, Cold Aisle Containment, In Row Cooling, Overhead Cooling and Fan Assisted Cabinets. A key theme of the presentation will be based upon Mr. Consoli�s recent participation as a presenter at the ASHRAE Winter Conference. There is a need in the data center industry for IT, Facilities and Design / Build firms to understand and accept the fact that selection of an appropriate rack solution is vital to the performance, efficiency and sustainability of a mission critical data center. ASHRAE professional engineers strongly agree that the rack is a vital component of the data center cooling system. They also agreed that more often than not, the rack component is not taken into consideration as part of the cooling system design. John�s presentation will address this rack-centric view and demonstrate how it is key to evaluating overall data center layout and design.

John Consoli, CTO, AFCO Systems Inc.

Breakout C: Sun - Containerized Data Centers - Lower Capital & Operating Costs

Despite the global economic contraction heading into 2009, the explosive demand for network based services continues unabated as organizations seek to leverage additional productivity and competitive advantage from their IT assets. This will place an increasingly heavy burden on IT and data center facilities managers who will be expected to provide ever increasing levels of service with incrementally less budget. Fortunately, there is a new cost control weapon for these managers: the containerized data center solution. We estimate that containerized data center and infrastructure solutions can provide incremental data center capacity 50% less expensively than traditional means and reduce annual operating expenses by over 40%.

Maurice Cloutier, Product Group Marketing Manager, Sun Microsystems

Breakout A: Integrating IT with Facilities Design

Often times, facilities managers have responsibility for the infrastructure that supports the computer equipment in data centers, not IT managers who are responsible for purchasing and operating IT equipment. This situation often results in creating coordination and efficiency challenges between the people who pay the energy bills and the people who own the critical IT assets that consume the energy. IT and facilities management executives will discuss the issues and solutions each are facing and how a convergence between consumption and operation can lead to better optimization and greater efficiencies.

Read Ballew National Market Leader Mission Critical Facilities, Jacobs
Lawrence Buck, Commissioning Manager Western Region, Jacobs
James Dow, Chief Technology Officer, CS Technology

Breakout B: No Space, No Money...How to Fund Primary Infrastructure for Data Center Expansion or Relocation

CFO says no money? Show him how to fund 80 percent or more of the cost of user specific improvements such as power, cooling and fire suppression infrastructure required in a data center environment. This presentation will provide an overview of the credit markets and macro-constraints on CapEx investments and address obstacles faced by CFOs in finding money for CapEx projects. How and what type of tax credits can be used for data center builds? What are the most advantageous areas geographically and why? What kind of expenditures qualify? How can those credits be turned into cash and equity without a negative impact on return on assets? Where are bottom line savings going to come from? Learn how to pay for a facility migration if needed.

Bruce DeBolt, CEO, Mako One Corporation

Breakout C: Easy Road to a Greener Data Center Using Inexpensive Energy-Saving Techniques

With the constantly increasing demand for higher density and higher speeds in the data centers, the IT/Data Center managers are always looking for ways to save energy wherever they can to avoid the ever-growing problem of insufficient power and insufficient cooling. This educational session will reveal some of the very inexpensive and effective best practices to improve airflow and thus reduce energy consumption while keeping data centers cool. Data center layout, heat simulation, and cable management will be discussed to help IT managers to employ some costeffective processes in order to save power and space to add more active equipment due to an increasing demand on bandwidth and energy efficiency. Being greener is on every data center operator�s agenda and the data centers will be measured using universal metrics for energy efficiency.

Vinnie Jain, Marketing Manager, Ortronics/ Legrand

Keynote: When Good Techies Go Bad!

What happens when you need to let a senior techie go? What happens when it's because he's been a very naughty boy? What if it's your only techie? What might you find? What are the pitfalls and things to consider before you have "The Meeting"? Hear Kevin tell some woeful tales as he sets out the right-and the wrong-ways to go your separate ways.

Kevin Kealy, Security Architect, AT&T

EMC: Thrive with Efficient IT

What does it take to thrive in economically tough times? How can a recession be used to business advantage? Efficiency, specifically IT efficiency is one important means to achieve that advantage. This presentation will outline ideas that can help you take a holistic approach to address IT challenges. It will address quarterly performance and long term health and foundations for future growth: emphasizing greater flexibility while reducing costs; improving operational efficiency while enhancing performance; and making wise investments while setting the stage for future achievement. Practical strategies will be presented on how efficient IT can help lead businesses to capture these opportunities.

Dick Sullivan, Director Enterprise Solutions & Marketing, EMC

EPA: Data Center Efficiency with ENERGY STAR - An Update on EPA's Data Center Rating Initiative

This presentation will provide an overview of EPA efforts to collaborate with industry experts in the development of an energy efficiency rating for data center infrastructure. The presentation will include a brief summary of EPA's standard methodology, with a focus on unique concerns and challenges for data centers. The presentation will feature an update on EPA�s work to collect data from over 100 data centers throughout the country. Using data from this effort, the presentation will offer preliminary analytical results including reported values and ranges for PUE and other key metrics. Finally, the presentation will outline EPA's timeline and next steps in rating development.

Alexandra Sullivan, Program Engineer, U.S. EPA, ENERGY STAR

Breakout A: Managing Your Data Center Efficiently in Turbulent Times & Measuring Performance to Ensure Optimal Operations

Energy Efficiency has been a growing concern within the data center industry, driven in large part by fluctuations in the cost of energy which have called attention to the impact of data center operations on corporate budgets. The economic downturn will no doubt intensify that focus on data center costs, making energy efficiency and operational efficiency even more important. Data center managers, IT teams, and CIOs will not only need to show how they are increasing efficiency but to demonstrate how much. This presentation will address both of those issues by providing practical advice about how to make data center operations more efficient and how to measure the positive impact of those efforts.

Two standards, PUE and DCiE, have emerged for gauging how effectively power is used to drive a firm�s computing components. However, a number of misconceptions surround both of these methodologies as well as their application and interpretation. This presentation will provide a concise overview of both of these standards and the variables that impact them. These points will be supported by real life examples drawn from Digital Realty Trust facilities that illustrate the considerations associated with gathering and interpreting the data collected to aid firms effectively using this information to increase the energy efficiency of their data centers.

Chris Crosby, Senior Vice President, Digital Realty Trust

Breakout B: Physical Infrastructure Management in the Data Center

The introduction of high density servers and virtualization has complicated the science of data center physical infrastructure management. Separate from enterprise management systems which are used to help manage the IT infrastructure, and building automation systems that are used to help operate the building and maximize energy efficiency, data center physical infrastructure management systems are used to manage the critical power, cooling, physical space, and security/access of the white and gray space of a data center. This presentation will discuss how these tools allow data center professionals to regain control.

CJ Meiser, Product Line Director, Data Center Solutions, Service & Software - DS3 Line of Business , APC by Schneider Electric

Breakout C: Improving Capacity and Efficiency with Aisle Containment

Mr. Hambruch will discuss the advantages and disadvantages of various aisle containment systems. Analysis of both hot aisle and cold aisle containment systems will be presented in Powerpoint format, with supporting demonstration using computational fluid dynamics (CFD) software. Mr Villa will present analysis based on Rittal�s case study of cold aisle containment which they performed in conjunction with EDS.

Steve Hambruch, Data Center Architect, Data Center Resources
Herb Villa, Field Technical Services Manager, Rittal Corporation

Breakout D: Computing's New Lean Look - Modular Data Center Deployment as a Lean Practice

Current economic demands have pushed for a global understanding of a lean approach in building data centers. This business case explores a modular approach, focusing on opportunities, key variables, central issues and trade-offs. Understand improvements to planning, coordination, and deployment of entire sites. Discussions will center on how modular deployment substantially alters traditional aspects such as speed, capital, operational efficiency and infrastructure flexibility. Evaluate tradeoffs in areas of standardization, start-up & commissioning, environment and operations. Understand site infrastructure and capital expenditures as they are closely tied to demand forecasting and requirements. You build what you need and upgrade only as needed eliminating waste while improving productivity.

Peter Kangas, Program Executive, Data Centers, Turner
Mike Sweeney, Project Manager, Process Improvement / LEAN, Turner
Ben Kaplan, VP General Manager, Turner Logistics

Keynote Address: Green IT in 2009 - The New Challenges of Responsibility, Accountability, and the Economy

Green IT will be facing a difficult year. While most agree that the focus on green will continue, the initial success of reducing power consumption, will have to be balanced with the new challenges of e-waste management, consumables reduction, and savings beyond energy costs. Can an aggressive Green strategy survive in a down economy? Will the organization pay more for the environmentally correct solution? Will you have a choice with pending legislation and new administration in Washington? We will review these dynamics and discuss revisiting your initial strategies as your organization continues its Green initiatives.

Michael Healey, Contributing Editor, Information Week & CTO, GreenPages Technology Solutions

SUN: Data Center Re-Evolution - Change Happens

"Change is the law of life. And those who look only to the past or present are certain to miss the future"
- John F. Kennedy.

The Data Center landscape is changing at an incredible rate. Demand is increasing and technology is advancing rapidly, more so than at any other time in our history. Data Center operational cost increases, growing consumption, and the corresponding carbon footprint have increased executive visibility, and pressure to get the environment under control. The world is now participating and the demand on the data centers to feed it will not stop. This Revolution requires an Evolution in thinking. This session will dive into the latest trends, industry activities and technologies that data center owners and operators should be aware of. Dean Nelson will be sharing information on Sun's latest data center innovations as well as updates on the Data Center Pulse activities.

Dean Nelson, Senior Director, Sun Microsystems

IBM: Wanting It All - Best Costs with Reliability and Green

How zTCO Case Studies have been used for decisions in tough economic times. Case studies are useful for deciding what work should remain on or be added to mainframes. Total Cost of Operations (hardware, software, energy, maintenance and people costs) are modeled along with reliability and greenness for sound decisions. Actual study data will be discussed along with the study methodology.

David Anderson, Green Consultant, IBM Corporation